The Carlton Draft

For Carlton Draught (CUB)

For the launch of ‘The Carlton Draft’, TLA was tasked with coming up with a launch piece that would draw attention, bring some laughs and encourage clubs to sign up to the new program.

The launch piece was seen across Fox Footy, local and national news digitally and on broadcast.

Directed and Edited for TLA on behalf of CUB.

PUMA x Melbourne city

2021-22 Kit Launch

A heavily motion graphic based project to set PUMA and Melbourne City apart from the rest of the competition amongst the glut of ‘kit launch content’, was the order for this piece.

The piece was based on a library of quality imagery from Melbourne City and photographer, Aleksander Jason, as well as new kit imagery captured during a COVID lockdown and a strong will to do something different in the Australian market.

This edit took over 60 hours, and used over 300 assets to bring to life.

Head over to Melbourne City or PUMA to get your kit.

Sherrin

As seen on Channel 7 during Sir Doug Nicholls Round, 2021.

A piece detailing some of the great work being done in Cairns, Queensland by the AFL Cape York program. AFL Cape York provide housing and schooling support for Indigenous youth from FNQ, the Torres Strait and surrounding islands, as well as assisting in providing skills for the future.

https://aflcy.com.au for more.

Victoria Racing Club

As seen on Channel 10 during the coverage of the 2021 Lexus Melbourne Cup.

A collaboration between an Icon of Australian music and an Iconic trophy. Vision from this piece was captured over 5 years, chronicling the Cups travels across Australia and the globe - while Pete was captured on a Byron Bay beach during the first phase of the COVID-19 Pandemic.

💿 ‘Found My Place’ - Pete Murray

Watch over there 👈

Cricket Australia

As seen on Fox Sports ahead of the first match of the 2020 ICC World T20 Women’s World Cup.

Archival vision, shoots across every state in the country in 9 days - this had everything, and provided a fitting beginning to a much-hyped tournament on Australian soil.

Lexus Melbourne Cup Tour (VRC)

The Lexus Melbourne Cup has been touring the country and the globe for years now as a part of the Lexus Melbourne Cup Tour.

Towns, cities and regions can apply to host the Cup on it’s journey to Melbourne Cup Day.

As a part of the promotion of the tour, we used vision captured over 4 year period of following the Cup, pull together a piece to bring the Cup to life and inspire people to apply to have the Cup come through their part of the world.

Puma - Nothing ‘Glamourous’ Here

During the 2020 COVID pandemic, The Age Newspaper published a review of Super Netball in its TV guide.

This was PUMA’s response.

It generated a rousing response from Netball and sports fans alike, promoting the game and becoming the beginning of a fantastic campaign around Nettball for PUMA.